As regular readers know, job market projections are among my favorite topics. Nearly everyone going to market now, or planning to do so in the near future needs to know where they will find opportunities.
This week, a report from LinkedIn crossed my virtual desk with projections for 2024. Generally, the report agrees with our prior analyses by pointing to demographic and technology-driven economic changes that are impacting the job market.
LinkedIn based their list of top jobs for 2024 on data the site’s members posted. The top 10 job titles, according to LinkedIn include:
1. Chief Growth Officer,
2. Government Program Analyst,
3. Environmental Health Safety Manager,
4. Director of Revenue Operations,
5. Sustainability Analyst,
6. Advanced Practice Provider,
7. Vice President of Diversity & Inclusion,
8. Artificial Intelligence Consultant,
9. Recruiter, and
10. Artificial Intelligence Engineer.
We believe LinkedIn’s top 10 list differs somewhat from other projections we have included in blog posts because the data sources are different. While we think the data we have analyzed in the past is more objective, and therefore more accurate, jobseekers may still want to take note of LinkedIn’s report.
The jobs and career paths LinkedIn’s research highlights include roles in sales and revenue generation, sustainability, healthcare, and artificial intelligence.
Sales and Revenue Generation
Employers look for people that can make money for the company, no matter what they do. As a result, it is not surprising for roles such as chief growth officer and director of revenue operations to be among their top 10.
These growth and revenue generation roles are high on the list for two reasons in our opinion. First, senior leaders in customer-facing and supplier-facing roles benefit from having a LinkedIn presence even if they are not doing a job search because the people they do business with can see who they are. Also, LinkedIn’s recruiting tools, I’ve been told, are expensive, so those recruiting for more senior roles are more likely to use the platform.
Sustainability and Environmental Health Jobs
Public policy has placed more emphasis on sustainability in recent years as evidenced by attempts to encourage manufacture and sale of electric vehicles, increased public funding for “green jobs” programs, in addition to renewable power projects. While the LinkedIn list, once again, focuses on senior roles, Bureau of Labor Statistics (BLS) data has pointed to greater opportunities for renewable energy technicians at entry level, too.
Every analysis we have seen in the last three years has pointed to growth in healthcare jobs. The main driver for this trend is our aging population.
The US Census has pointed out that all baby-boomers will be age 65 or more in the year 2030. An older population needs more advanced practice providers. BLS data also points to a huge demand in upcoming years for entry-level home care aides. Jobseekers looking for home care jobs are less likely to use LinkedIn, so these roles don’t score highly in LinkedIn analysis.
Artificial Intelligence Roles
The popular press has had daily coverage of the AI revolution, so we would have been surprised if artificial intelligence consultants and engineers were not among LinkedIn’s top 10.
Workers have feared job loss as a result of nearly every technological revolution. Revolutionary computer, telecommunications, semiconductor, aerospace, and countless other innovations have increased, rather than eliminated opportunities, although they have required different skillsets.
Jobs in Recruiting and Diversity
We’ve seen increased attention to labor shortages since the pandemic, so this probably contributes to increased demand for professionals in recruiting and diversity. It’s more difficult for employers to find qualified workers, and it makes economic sense to recruit and retain a more diverse and inclusive workforce when companies can’t afford to miss out on talent.
Government Program Analyst Jobs
As a former government program analyst, it is good to see this role near the top of LinkedIn’s list. It is especially heartening at a time of retrenchment in the public sector, and in public sector jobs. The high ranking, though, could in part be indicative of the kind of talent employers recruit on LinkedIn rather than a broader economic trend.
What Does this Mean for You, the Jobseeker?
A key takeaway for jobseekers is that your career marketing strategy will be stronger when you promote an ability to drive revenue and innovation. You’ll improve your chances for a challenging and rewarding job or career when you have used skills and experience in high-demand fields such as healthcare, sustainability, or AI, for example, to improve ROI at your employers and customers.
Post-pandemic labor shortages are also putting a premium on the talent to recruit and retain a diverse and inclusive workforce. A need for ensuring health and safety to retain workers could also be increasing demand for workers in these fields.
Additionally, the analysis published on LinkedIn suggests that the best jobs, such as those in healthcare and AI, will go to those with the most education and experience. While the authors note that LinkedIn offers short online courses that will help, no brief online class can replace a university degree in our opinion. Short courses from LinkedIn and elsewhere can increase keyword density, and at least add your profile to search results.
According to a 2023 survey, 98 percent of LinkedIn users have some form of post-secondary education. Overall, LinkedIn is giving us a different take on job market conditions than the BLS. This is especially useful for those of us that want to use LinkedIn as part of a job search plan.