More jobseekers than usual will begin looking for new opportunities this spring and summer. Graduating students will be creating career marketing strategies for the first time, while downsized federal employees will be entering the business job market, perhaps for the first time, too.
Whether you are a new graduate, or a downsized career-changer, it is important to organize yourself for a successful job search or career marketing campaign. The steps I recommend to organize your information include:
- Gathering your data,
- Preparing a worksheet, and then
- Engaging in the writing process.
A resume is a short fact-based business report about a jobseeker’s qualifications—education, training, skills, and experience. Your resume, like any report you prepare at a job, has to be customer-focused. The customers are prospective employers and your network of industry and professional contacts.
Your LinkedIn profile will be generated from the same factual information. LinkedIn profiles allow you to present a lot more information than you can fit on a one-page or two-page business resume.
Focus on customer needs as you gather and summarize data about your career.
Gather your data.
The data for your resume and LinkedIn profile is information about your formal schooling, certifications, work experience, and professional skills or competencies. Assemble documents such as school transcripts, professional certifications, licenses, and records of jobs, volunteer work,, and internships. Scan the documents or download them from the issuing school or agency for easy access. This will save time later. (You may need to provide original documents to HR during onboarding in some cases so place hard copies, where available, in a binder, too.)
Performance reviews are especially valuable. Reviews provide reminders of accomplishments that leaders valued. This is what your customers—prospective employers and industry contacts—need to know. You can reword accomplishments gleaned from these documents so you avoid disclosing proprietary information.
Next, organize the data you have gathered.
Create a worksheet to organize your information.
An accepted approach for creating an accurate and complete report of any kind is to build it from a worksheet. Create worksheet sections for the major topics on your resume and profile, such as education, skills, certifications and licenses, reverse-chronological experience, and accomplishments.
Record your educational information: The education section of your worksheet can be relatively short, despite the time, effort, and money you have invested in school and training. Record the official title of your degree or diploma, any honors you received, and the award date for the degree.
Certifications and licenses: Your education and training includes industry and government-issued certifications and licenses so be sure to gather and record this information, too.
Industry certifications are taking on increased importance today as employers move toward “skills=based hiring” strategies instead of requiring college degrees.
Skills or core competencies: The skills section of your worksheet can be more challenging. You can create a 3-column table in MS-Word or a similar program, and then fill in “hard” core competencies as you think of them. Hard skills or core competencies are terms such as retail math, GAAP accounting, portfolio analysis, process improvement, legal research, etc. Employers search for candidates that have done portfolio analysis, for example, but they don’t necessarily search their database for people that say they have “great communications skills.” Almost every jobseeker claims to have these “soft skills,” so they are not differentiators despite their importance.
We have covered the subject of hard skills and soft-skills in blog posts such as the article at this link.
Employers will want to know how you applied your core competencies in professional situations, so emphasize skills you used at jobs, internships, and volunteer projects in addition to skills you studied in class. LinkedIn will facilitate this by allowing you to associate specific skills with the jobs, education, and training experiences where you utilized them. The LinkedIn skills section permits you to include up to 100 skills (and there are accepted strategies for including even more skills in your profile so don’t worry about running out of space.)
Work Experience: Next, prepare a reverse-chronological work history. Make certain you know the recognized names of places where you worked, completed internships, or performed volunteer service, and when you worked at each of these places.
For example, I worked at an employment program known as WeCARE. WeCARE was an acronym for a local welfare-to-work program. The employer that operated the program was a company called ResCare, so this was the employer name I used on resumes. And LinkedIn has ResCare in their company database, but not WeCARE.
Accomplishments: The most impactful and detailed worksheet section is your accomplishment analysis. An easy way to do this is to create three-columns to describe each business problem or opportunity you were asked to address, the specific actions you took to address that opportunity, and the results you achieved.
You will find a more detailed discussion of problem, action, results, or PAR, analysis at this link.
A strong accomplishment analysis is important because employers know or can find your job descriptions. They do not know what you contributed.
Write your resume and LinkedIn profile.
It will be easier to write the resume and profile if you have taken the time to gather your data, and then summarize it on a worksheet. For example, your reverse-chronological work history can often be copied directly from the worksheet without additional research. Then, you can select the strongest problem-action-result items from your accomplishment analysis and consolidate them into bullet points under each employer entry.
A detailed worksheet and PAR analysis will also give you great material for your LinkedIn profile. LinkedIn allows up to 2600 characters for the “About” section, and 2000 characters for each Work Experience block, so you will be able to include PAR statements and more detailed accomplishment stories that did not fit on your resume. And, when you need still more space, LinkedIn has Project, Publications, and other sections where you can add information. Now, you will also be able to concentrate on strategic choices, such as whether your work experience is strong enough to place above your education on the page even if you are a recent graduate. Take a look at our resume samples to see how everything fits together. Whether you choose to write a resume yourself, use an AI platform to do it, or ask a writer to work with you, you’ll save time, and have better results by doing your “homework” first. Your career marketing campaign will have a stronger launch!
Guide to the Post-pandemic Job Market
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