As jobseekers, many of us find that job leads are fleeting—and sometimes worthless. At least 70% of posted jobs, many coaches believe, are not actually open for a variety of reasons. And more than 70% of jobs that are open, coaches believe, are not advertised.

Is there a job search strategy that can minimize the time you waste on worthless leads? Consider approaching a job search this way in addition to pursuing job leads:
- Find your ideal employer,
- Think about the industry and type of company you want to work for,
- Consider your preferred work environment,
- Look at the structure and operating style you prefer,
- Decide where, geographically, you want to work,
- Define your ideal job.
The order in which you do these tasks will depend on your individual situation. For example, many of us have to work in a specific commuting area. Others may want to figure out what city they want to move to before starting a job search. Or, if you spent the last few years studying and training to be a CPA, you already know your ideal job. Read all of our steps for ideas you may have missed but concentrate on the steps that you feel appropriate.
Identify your ideal employers.
If you don’t already have a list of target companies, take time to define what you want in the workplace. Clarity helps you focus your search and use your resume more effectively.
The answers to these questions will help you find target companies that align with your goals, preferences, and long-term career priorities.
Establish your industry and company preferences.
An important aspect of selecting an employee is deciding on the economic sector and type of company you want to work with. Consideration includes:
- What industry do you want to work in?
- Do you prefer a public, private, nonprofit, or government employer?
- Do you want a small company, mid-sized organization, or large employer?
What is your preferred work environment?
Boomers, and perhaps many Gen-Xers did not have a broad choice of work environment when they finished school. Companies tended to be large and hierarchically organized with office, lab, or classroom work environments. But with the advent of remote work and the proliferation of small start-ups the world is different today. So, consider the following;
- Do you want to work fully in-person, fully remote, or in a hybrid arrangement?
- What kind of company culture do you thrive in?
- What matters most to you: career growth, stability, mission, flexibility, or innovation?
- Do you prefer a startup setting or a well-established organization?
- Do you want a company with a clear hierarchy or a more collaborative environment?
Location
The geographic location of your job search is one of the most important decisions you will make. Often, the choice is made for you because you do not want to move your home and family.
Location may play a role even if you do remote work. Some remote roles are “locality based” for a variety of legal and practical reasons. Briefly, factors to consider may include:
- Where do you want to work?
- Are you open to relocation?
- Would you consider a role with location flexibility?
The answers to these questions will help you identify target companies.
Define your ideal job.
Spend time thinking through what you want your next position to look like. The more specific you can be, the easier it is to find the right opportunities.
Start by considering the following:
- Possible job titles for your target role,
- What a typical workday might include,
- How much collaboration vs. independent work you enjoy,
- The type of manager you prefer to work under,
- Whether you want direct reports, and
- Your target salary range, along with benefits and non-cash compensation.
Target salary and compensation are an especially interesting area today. A number of important jurisdictions, including New York City and the State of California, have pay transparency laws.
Pay transparency laws usually require large private-sector employers to disclose salary ranges either in job announcements or at interviews. As a result, you may have more information than ever before you can base realistic salary expectation on.
Concluding comments
This information helps you sharpen your job search and communicate more clearly about your goals. Remember, though, that “Nirvanaco”—the perfect employer that Dilbert and his coworkers in the comic strip wanted to work for does not exist. And all real-world markets, including the US job market, feature imperfect information, unlike the perfect markets we studied in basic college economics classes. Think about your ideal job, ideal work environment, ideal location, and ideal industry anyway. Then be ready to make real-world compromises.







Guide to the Post-pandemic Job Market

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